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Mission, Vision and Values Home » Our Company » Mission, Vision and Values

To be the Most Customer-Oriented Hypermart offering a One-Stop Shopping convenience
and Best Value to our Customers.

Sa PUREGOLD, Always Panalo!

Our Mission is to Provide Products, Services and Business Opportunities to Every Filipino Family.

We Establish Lasting Relationship with Our Suppliers and Business Partners.

We Strive to Promote the Personal and Professional Development of our Employees.

We Commit Profitable Results to the Stockholders.

Sa bawat araw, PUREGOLD kasama mo!

Sense of Belonging
- Feeling that one has an essential role to play as part of the PUREGOLD family

Customer Service
- Providing products and services that meet the demands and expectations of customers

- Open, adaptive and responsive to the changing environment

- Dedicated and conscientious focus on work

Integrity and Loyalty
- Honor, credibility, honesty, dignity, "palabra de honor", "walking the talk"

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